Mashreq NEO NXT gives your child a superior banking experience (with their own account, debit card and access to the Mashreq Mobile App), and a safe & secure environment to learn about money management.
Mashreq NEO NXT awareness campaign was all about giving children (above the age of 8) a superior banking experience (with their own account, debit card and access to the Mashreq Mobile App), and a safe and secure environment to learn about money management. Leveraging influencers to raise awareness about the ease of opening a Mashreq’s Neo NXT account through a creative video concept.
ODE MENA worked with one mega creator, Karen Wazen, and one young creator, Georgio, to execute the Mashreq NEO NXT swap challenge (#swapchallenge). The swap challenge is a social media trend whereby individuals swap lives for the day. This challenge has been conducted in many ways such as swapping clothes, meals, phones.
Collaborating with influencers on Instagram and TikTok, ODE MENA orchestrated a targeted campaign to raise awareness about Mashreq's Neo NXT account and its benefits and attract new clients.
ODE MENA engaged in a collaborative brainstorming session to generate a variety of entertaining and compelling video concepts tailored to promote Mashreq’s Neo NXT account effectively
mother of three gorgeous kids above the age of 8, the #NXTSwapChallenge was about creating cool content which featured the kids swapping their chores with the parents to prove they are responsible enough for a Neo NXT account. While Karen enjoyed being the kid and played video games and reading books, activities that her kids are occupied with usually while the kids did work suited for adults.
