ODE MENA joined hands with leading eyewear brand Lenskart to promote their collection and also create a buzz around their Eyecouture Gala event held in Dubai.
For this campaign, ODE MENA enlisted 27 influencers who created engaging content showcasing Lenskart’s eyewear collection and to advance brand advocacy and visibility among the creator’s audiences. The campaign involved posting content on Instagram stories showing the fun experience at the Eyecouture Gala night event.
ODE MENA worked with 27 content creators in the fashion and beauty vertical and invited them to attend the Lenskart Eyecouture Gala Night. Lenskart's promotional event featured four innovative themes and props, enhancing the creation of exclusive and compelling content.
Creators from the UAE shared multiple captivating stories on Instagram showcasing Lenskart's eyewear collection, which played a vital role in elevating Lenskart’s overall brand recognition and awareness.
At the event, four experimental zones featured unique themes including Guild and Glamour - vintage eyewear; Neon Light - nightlife adventures inspired; Wanderlust - beach eyewear; and Runaway Rebel - bold, runaway eyewear. These experiential zones were perfect for creating colourful and fun Instagram stories for the creators.
