COP28 also known as the Conference of Parties is an annual climate conference, which brought together 197 countries that are signatories to the United Nations Framework Convention on Climate Change.
Held in the UAE at Expo City Dubai with several business and world leaders including Narendra Modi, King Charles, Bill Gates in attendance among other senior diplomats and dignitaries.
ODE MENA collaborated with 17 influencers from around the world to raise awareness about COP28 in the UAE. By showcasing COP28 content, we were able to raise awareness about climate issues and address the actions and measures undertaken to tackle environmental challenges.
The main aim was to raise awareness about COP28 in the UAE to the public and to a wider global audience as well as amplify visibility and the significance of safeguarding our climate fostering a sense of community around this global event and creating a memorable impact.
Creators were briefed to produce engaging and captivating content showcasing the significance of climate conference and bringing the attention on individual action as well. Creators shared multiple content pieces across Instagram, Youtube, TikTok and Twitter highlighting the importance of collective action to their millions of audiences to create a more sustainable future.
